Why is it more difficult to choose a good life insurance policy than to choose a good auto insurance policy?
A) People don't like thinking about death or dying, and thus cannot be objective in the selection process.
B) Most people rarely need life insurance, while auto insurance is required by law.
C) Life insurance policies are not standardized, while many non-life policies are.
D) Both B and C are correct.
C
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A. personal union B. affinity C. hierarchical D. citizen
Carrie buys a Honda Accord without considering other brands because she really likes the Accord and feels it is the best automobile on the market. Carrie's evaluation of alternatives is best explained by which model?
A) cognitive mapping B) evoked set C) multiattribute approach D) affect referral