Carrie buys a Honda Accord without considering other brands because she really likes the Accord and feels it is the best automobile on the market. Carrie's evaluation of alternatives is best explained by which model?

A) cognitive mapping
B) evoked set
C) multiattribute approach
D) affect referral

D

Business

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A company applying a market penetration strategy grows market share by marketing

innovative products and services to new sets of customers. Indicate whether the statement is true or false

Business

An exchange rate of ¥117.87/$ indicates ________

A) that 117.87 yen buys one dollar B) that 117.87 dollars buys one yen C) a direct quote on the dollar D) an indirect quote on the yen

Business