Individual items on a semantic differential scale may be scored on either a -3 to +3 or a 1 to 7 scale

List one of the three categories for how marketing teams embrace analytics.

A. All of these are categories for how marketing teams embrace analytics B. Real analytics process C. No analytics process D. "Vanity" analytics process

The paired-comparison method of measuring employee performance:

A. involves comparing each employee with each other employee to establish rankings. B. is also known as the alternation ranking method. C. rates everyone favorably or near the center of the scale. D. assigns a certain percentage of employees to each category in a set of categories. E. requires managers to rank employees in their group from the highest performer to the poorest performer.