The four Ps are the components of the ________
A) marketing environment
B) functional planning mix
C) marketing mix
D) marketing concept
E) controls
C
Business
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________ are acts, efforts, or performances exchanged from producer to user without ownership rights
A) Tangibles B) Services C) Ideas D) Brand extensions E) Licenses
Business
The doctrine of respondeat superior applies to a(n)
A) parent's liability for a negligent child. B) pet owner's liability for the pet. C) employer's liability for a negligent employee. D) manufacturer's liability for a faulty product.
Business