With respect to the "six brand building blocks," brand ________ focuses on customers' own personal opinions and evaluations
A) salience
B) performance
C) imagery
D) judgment
E) resonance
D
Business
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The three major elements of the product decision are:
A) selection, definition, and design. B) goods, services, and hybrids. C) strategy, tactics, and operations. D) cost, differentiation, and speed of response. E) legislative, judicial, and executive.
Business
Which of the following is characteristic of an effective legal system?
A) a stable and rigid framework of rules and norms across nations B) systematically enforced laws and regulations C) political involvement in business transactions D) universal emphasis on religious law over common and civil law
Business