In a diversified firm, market prices are set by a firm's corporate management to accomplish corporate objectives while transfer prices are determined by the market forces of supply and demand

Coca-Cola is the best known brand name in the world. The name has a high perceived quality and high brand loyalty among soft drink users. The company has developed the brand name for over 100 years. Which of the following does Coca-Cola have?

a. a valuable brand quality standard b. a valuable brand loyalty hierarchy c. a valuable evoked set d. a valuable brand equity

Those behaviors of one member (role incumbent) expected or prescribed by other group members is _____

a. interface b. role conflict c. role ambiguity d. role expectation e. none of the above