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According to the brand asset valuator model, which of the components of brand equity measures the breadth of a brand's appeal?

A) differentiation B) relevance C) esteem D) knowledge E) value

The goal when making the overbooking decision is to maximize supply chain profits by

A) maximizing the value of wasted capacity and the cost of capacity shortage. B) maximizing supply chain profits. C) minimizing the cost of wasted capacity and the cost of capacity shortage. D) minimizing the cost of wasted capacity and minimizing capacity shortages.