Essentially, possible decision alternatives include any marketing action that the marketing manager thinks may resolve the problem

The ________ is a skewed distribution whose shape depends solely on the number of degrees of freedom. As the number of degrees of freedom increases, the distribution becomes more symmetrical

A) t distribution B) frequency distribution C) chi-square distribution D) F distribution

The rating technique that uses a series of five to ten scales and a series of anchors for each scale is the

A. Peer-rating technique. B. Behaviorally anchored rating technique. C. Forced choice technique. D. Results-oriented technique.