The degree to which someone pays attention to and controls his or her self-presentation in social situations:
A. communication apprehension
B. cognitive restructuring
C. systematic desensitization
D. self-monitoring
E. none of these
Answer: D
Communication & Mass Media
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What does the method called day-after recall measure?
a. Audience awareness b. Audience exposure c. Audience action d. Audience attitude
Communication & Mass Media
Choose the research term that describes "reflects true differences among individuals' scores."
A. Validity B. Split-Half reliability C. Reliability D. Test-Retest reliability
Communication & Mass Media