Questions of value ask respondents to talk about how they might do something

Indicate whether this statement is true or false.

Answer: FALSE

Communication & Mass Media

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Two fundamentals of marketing strategy are: Conduct audience research and do target marketing

Indicate whether the statement is true or false.

Communication & Mass Media

It took the history faculty at State U. two hours to make a decision concerning whom they would hire for a new position

The decision was not made final until all the members of the faculty agreed that they could live with the decision made. The faculty used the __________ method of decision making. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media