The goal of a persuasive speech is to
A.) change an existing audience attitude.
B.) reinforce an existing audience attitude.
C.) get the listeners to act.
D.) get the listeners to be less favorable about an existing
attitude.
E.) any of the above.
E
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Some people open a magazine and study the advertisements, comparing the ads to their own sense of style, looking for new trends, or simply staying abreast of what's available
Research that attempts to understand the reasons behind such media consumption stems from A. agenda-setting theory. B. uses and gratifications theory. C. cultivation theory. D. direct-effects theory.
The “Prisoner’s dilemma” is one of the most know example of a strategic approach to negotiation. What is central to this type of approach?
a. Highlights the importance of minimizing own gains. b. Emphasizes the role of goals in determining outcomes. c. Places mathematics at the level of the behavioral approach to negotiation. d. Represents what impeccably irrational people would do in competitive situations.