The ________ serves as the "thesis statement" for the entire business plan and is the broadest expression of a company's purpose and defines the direction in which it will move
A) executive summary
B) mission statement
C) company history
D) marketing strategy
B
Business
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Mature and reflective people who seek durability, functionality, and value in products are most likely to be categorized as ________ in the VALS system
A) Innovators B) Thinkers C) Achievers D) Experiencers E) Strivers
Business
Identify two ways that a company can build relationships with its customers
What will be an ideal response?
Business