Describe Yotel's positioning strategy and how it is able to successfully accomplish it
What will be an ideal response?
The positioning strategy of this capsule hotel company focuses on offering different classes of rooms called "cabins." These were derived from capsule hotels in Japan and first-class cabins on British Airways. Premium rooms include a double bed that can be converted to a couch at the touch of a button, tables that accommodate hand luggage, a luxury bathroom, a desk that unfolds; and a host of technological accoutrements. The costs are about half of what typical hotel rooms go for in London.
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As indicated in the Reaching Beyond Our Borders box, the pool of employees is more diverse than ever. Therefore, it is essential that companies must strive to develop cultural intelligence among its management staff to avoid possible culture clashes.
Indicate whether the statement is true or false.
Customer relationship management (CRM) is often used in the context of relationships that are short term in nature
Indicate whether the statement is true or false