A sales opportunity grid can be used in conjunction with direct product profitability analysis

Which type of store is much larger than other stores and offers a wider range of products and services?

A) category killer B) specialty store C) factory outlet D) superstore E) off-price retailer

By handing the message over to connectors,

A) MPR creates media mentions and generates word-of-mouth inexpensively. B) companies do not have to rely on public relations professionals. C) firms can be certain that audiences will receive the message every time. D) MPR professionals do not have to bother following up. E) organizations can entirely eliminate the need for mass media advertising.