The belief that a high price for a product means high product quality is an example of a heuristic

Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?

A) sales promotions B) direct marketing C) advertising D) publicity E) interactive marketing

A project manager bases his time and labor estimates on a learning curve of 86%. The actual learning curve turns out to be 89%

The manager, because of the decreased learning, will complete his project in more time and with more labor use than his estimate suggested. Indicate whether the statement is true or false