Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?

A) sales promotions
B) direct marketing
C) advertising
D) publicity
E) interactive marketing

C

Business

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Mercosur originated as _____ between Brazil and Argentina in 1988.

a) a common market b) a free trade pact c) a customs union d) an economic union

Business

Making payments to a vendor, with whom a credit line is already established, would be initially recorded in which type of accounting record and as part of what transaction cycle?

A) purchases journal; expenditure cycle B) general journal; expenditure cycle C) general ledger; expenditure cycle D) cash disbursements journal; expenditure cycle

Business