Billy is the head of an editorial team. What must he do on a regular basis, and why is it important?

a) Go through previous editions of the newspaper to check if any anomalies are present; it is important because he will have a factual basis with which to arrange the content
b) Ask the employees about the stories they like to read; it is important because he can analyze the readership of the newsletter
c) Ask the employees about the stories they read in the latest publication; it is important because he can recall the articles from the past editions of the newsletter
d) Ask the employees about their understanding of the stories; it is important because he can grasp the perceptions of the readers through the stories.

a

Communication & Mass Media

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In the Rhetoric, Aristotle wrote, "The character [ethos] of the

speaker is a cause of persuasion when the speech is so uttered as to make him worthy of belief. ... His character [ethos] is the most potent of all the means to persuasion." Indicate whether the statement is true or false

Communication & Mass Media

Gregory thought the women who moved in next door probably "wore the pants in the family." This was his subtle way of saying he thought they were lesbians. His use of words is an example of _____ language

a. heterosexist b. homophobic c. denotative d. neologism

Communication & Mass Media