In the Rhetoric, Aristotle wrote, "The character [ethos] of the

speaker is a cause of persuasion when the speech is so uttered as to
make him worthy of belief. ... His character [ethos] is the most
potent of all the means to persuasion."

Indicate whether the statement is true or false

T

Communication & Mass Media

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A bridge collapsed last week causing many fatalities, and now the police, first responders, and civil engineers call a press conference to provide results of their investigation. This is a time when

a. a group does not need to create an agreed-on agenda. b. one individual acts as a mentor for the others in the group. a. a violation of time limits would severely damage the group's presentation. b. both a brief oral report and a more extensive written report are required of the group.

Communication & Mass Media

Ethical speakers _________________________.

a. tell the truth b. fully credit sources for their ideas c. show consideration for the point of view of others d. do all of the above

Communication & Mass Media