Many businesses today are abandoning traditional business attire and allowing their employees to come to work in business casual that typically does not include ties, cufflinks, or business suits
There has been a decrease in the sale of silk ties as a result of this cultural trend. A decrease in consumer demand for silk ties has led to a decrease in demand for silk because the demand for silk is ________.
A) independent
B) micro-dependent
C) derived
D) inelastic
E) fixed
C
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In the context of a company's marketing mix, ________ includes company activities that make the product available to target consumers
A) position B) place C) price D) promotion E) branding
A newspaper article discussed a lawsuit in which independent video stores accused Blockbuster of engaging in an illegal conspiracy to drive them out of business
What promotion element would Blockbuster most likely use to improve its corporate image, which has been tarnished by these accusations? A) sales promotion B) personal selling C) public relations D) direct marketing E) stealth marketing