Studying genre films from an auteurist approach would involve ________

A) looking at how acclaimed directors lose their personal vision when they are forced to work within a genre
B) looking at how acclaimed directors assert a personal vision even while working within a genre
C) looking at how and why some studios became associated with particular genres
D) looking at how audience appeal has the power the shape the evolution of film genres

B

Communication & Mass Media

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Which of the following is not true of television commercials?

a. National advertisers use television commercials to deliver their messages because of its low cost. b. Television advertising is most effective for companies whose products can be sold widely to consumers. c. Production costs for a single television commercial can cost as much as television program production. d. Television commercials are the most visible form of advertising.

Communication & Mass Media

A gaze of longer than ten seconds in typical social encounters __________

a. is acceptable, but only from a high-status individual b. is likely to induce feelings of love in many situations c. is likely to induce irritation or discomfort in many situations d. is absolutely unacceptable at any time

Communication & Mass Media