Job analysts collecting information through observations and interviews benefit from the use of a(n) ________ to guide the process and ensure consistency

Citizen marketers, according to Ben McConnel and Jackie Huba,

A) are comprised of one homogeneous group of ordinary people. B) can be divided into four distinct categories. C) are each unique individuals and therefore cannot be categorized. D) can be broken down according to conventional demographic traits. E) can be divided into industry professionals and celebrities.

The efficient, low-cost transactional experience provides inexpensive, convenient, self-service exchange relationships with minimal value-added service, often through Internet Web sites or other direct marketing media

Indicate whether the statement is true or false