Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
B
Business
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Explain the follow-up step of the creative selling process
What will be an ideal response?
Business
Which of the following, if true, most seriously weaken the CEO's argument for brand extension?
A) Companies need to find new ways to increase revenues if they intend to stay in business. B) Grips started off as a bicycle retailer before finding its niche as a tire manufacturer. C) Most of Grips' current customers are businesses, which purchase their products in bulk. D) Research shows that customers associate the name "Grips" with the company's current products only. E) Grips has product development expertise in a wide variety of areas.
Business