Which of the following activities is carried out during implementation of a marketing plan?
a. Defining the business mission
b. Gathering information about customers
c. Setting up strategic business units
d. Creating and managing a task force
ANSWER: d
Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources. Sometimes a strategic plan also requires task force management. A task force is a tightly organized unit under the direction of a manager who, usually, has broad authority.
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