According to the text, which media effects phenomenon was connected to the thesis
advanced by Byron Reeves and Clifford Nass that the human brain does not easily
distinguish between media images and reality?
a. uses and gratifications
b. limited media effects
c. parasocial relationships
d. sensation seeking
e. displacement of social activities by TV viewing
c.
Communication & Mass Media
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Making assumptions about people based on the groups to which they belong is ________
Fill in the blanks with correct word
Communication & Mass Media
Term for a percentage of the total available audience
A. rating B. share C. average quarter-hour persons D. cume E. reach
Communication & Mass Media