Dunkin' Donuts' utilization of a Facebook fan page is an example of
A) a firm all but abandoning the use of conventional advertising.
B) a marketer making effective use of social networking.
C) effective crisis management tactics.
D) how consumers can by perishable products, like doughnuts, online.
E) how a company uses political ambassadors to sell a product around the world.
B
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Financial risk refers to the uncertainty of loss because of adverse price movements, changing interest rates, and similar exposures.
a. true b. false
Which of the following statements is most likely true of public relations?
A) It requires participating companies to pay for media space or time. B) It can have the same impact on public awareness as advertising at much lower costs. C) It is always handled by a third-party agency hired by the firm. D) It forms a huge portion of the overall marketing budget of most large firms. E) It plays an insignificant role in brand building with the increasing popularity of advertising.