Which of the following statements is most likely true of public relations?
A) It requires participating companies to pay for media space or time.
B) It can have the same impact on public awareness as advertising at much lower costs.
C) It is always handled by a third-party agency hired by the firm.
D) It forms a huge portion of the overall marketing budget of most large firms.
E) It plays an insignificant role in brand building with the increasing popularity of advertising.
B
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A simple account form widely used in accounting as a tool to understand how debits and credits affect an account balance is called a:
a. Withdrawals account. b. Capital account. c. Drawing account. d. T-account. e. Balance column sheet.
An advertising objective is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time
Indicate whether the statement is true or false