A zero-sum game is a situation in which:
A. the market mechanism determines what a country imports and what it exports.
B. a country engages in international trade even for products it is able to produce for itself.
C. an economic gain by one country results in an economic loss by another.
D. limits on imports are often in the interests of domestic producers, but not domestic consumers.
E. one country has an absolute advantage in the production of all goods.
C
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The objective of a ________ communication strategy is to motivate channel intermediaries to carry a particular product or brand and, in this way, make it more available to consumers
A) push B) pull C) pulsing D) lateral E) heavy-up
How could Phil best respond to a "fax attack" and differentiate McCall Automotive positively from other dealerships?
A) Phil could respond to the fax with brief answers to all of the customer's questions. B) Phil could develop value-added solutions for the customer by building a relationship. C) Phil could refer the customer to other dealerships that typically have lower car prices. D) Phil could steer the customer to more expensive cars that have better safety records. E) Phil could refuse to match the fax attack price because quality cars demand high prices.