Briefly explain why the European Union could be considered a threat to U.S. marketers that want to do business in Europe
What will be an ideal response?
As a result of increased unification, European companies will grow bigger and more competitive. A concern is that lower barriers within Europe will lead to higher barriers between Europe and non-EU countries. Some observers envision a "Fortress Europe" that heaps favors on firms from European Union countries but hinders outsiders.
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The best way to decide what to include in an introduction is to
A) consult with more experienced report writers. B) figure out what kinds of information will most help your readers follow and comprehend the report. C) put in as many standard topics as you can cover in 10 pages or less. D) do a quick survey of potential readers. E) skim the report quickly, and list what you remember.
Which of the following is likely to lead to an increase in a firm's cost of debt financing?
A) An increase in expected inflation. B) An increase in the riskiness of assets. C) An increase in the average age of debt financing. D) All of the above.