Information technology services firms do not use the same methodologies, techniques, and tools that companies use to develop systems in-house

To be successful, the humor in a humor appeal should be:

A) directed at the target audience of the ad B) of a low level since humor that is too heavy tends to interfere with message recall C) directed to the audience's value system D) connected directly to the product's benefits

Marketing goods that are currently in short supply would require significant marketing talent

Indicate whether the statement is true or false