Adweek magazine called the special event "a live ad." Was the event an advertisement? Would that mean it wasn't public relations?
What will be an ideal response?
As Juliet famously said, "What's in a name? That which we call a rose / By any
other name would smell as sweet." As long as the tactic worked, does it matter
how we classify it? Special events, however, usually are classified as either
publicity or media relations, both of which are part of the practice of public
relations. PRSA certainly believed that the event was public relations, awarding it
a Silver Anvil.
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After teaching only the first module of a chapter, Tracy gave a surprise test to her students, which covered all the modules of the chapter. She said that each student needed to score 75% to pass the test. What mistake did Tracy commit?
a) Ineffective goal settin b) Incompetent communication c) Poor-quality information d) Inappropriate channel
Crisis communication plan should follow these tenets of effective communication, EXCEPT: a. CEO is ultimate decision maker and primary spokesperson b. Minimizing the effects of crisis requires at least partial disclosure of theinformation you do know for certain
c. Every action taken should seek to protect the brand, integrity, reputationand market value of the company. d. The manager first aware of the crisis should contact the PR director andthe corporate CEO.