Crisis communication plan should follow these tenets of effective communication, EXCEPT:
a. CEO is ultimate decision maker and primary spokesperson
b. Minimizing the effects of crisis requires at least partial disclosure of theinformation you do know for certain
c. Every action taken should seek to protect the brand, integrity, reputationand market value of the company.
d. The manager first aware of the crisis should contact the PR director andthe corporate CEO.
b
Communication & Mass Media
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