Taking any 24-hour approved continuing education course will meet the 3-year requirement.

Marketing strategies often are driven internally by short-run profit objectives rather than by market-based performance objectives

Indicate whether the statement is true or false

Which of the following is the first step in customer value analysis?

A) Examine how customers in a specific segment rate the company's performance. B) Assess the company's and competitors' performances on the different customer values against their rated importance. C) Identify the major attributes and benefits that customers value. D) Monitor customer values over time. E) Assess the quantitative importance of the different attributes and benefits.