The buying power index (BPI) would be most useful in predicting sales for which of the following products?
A. Mercedes-Benz automobiles
B. Machines used for processing pork into sausage
C. Chocolate cake mixes
D. Shower enclosures for new homes
E. Industrial strength pressure washers for cleaning mold and mildew off of large structures
Ans: C. Chocolate cake mixes
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Which statement about second-do-die life insurance is true?
I. Second-to-die life insurance is often used in estate planning. II. Second-to-die life insurance costs less than purchasing two separate policies. (a) I only (b) II only (c) both I and II (d) neither I nor II
Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants
Indicate whether the statement is true or false