Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants

What pricing decision should a company make if its competitor's product contains features that are not available in its own product?

What will be an ideal response?

A major advantage to the use of point-of-sale scanning equipment by retailers is _____

a. lower fixture investment costs b. ease in consumer ability to read prices c. compatibility of codes for supermarkets and department stores d. better inventory control