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The new advertisements for Stouffer's Skillet Sensations meals focus on the fact the easy-to-prepare meal contains 50 percent more chicken than it originally did. What does this advertising highlight?

a. the creation of brand loyalty b. a product benefit c. how negative consumers' attitudes are modified d. a product attribute

A $1,000 face value bond is currently quoted at 100.8. The bond pays semiannual payments of $22.50 each and matures in six years. What is the coupon rate?

A. 2.72 percent B. 2.85percent C. 4.46percent D. 2.25percent E. 4.50percent