Professionals by virtue of their skill and training are expected to act perfectly in performing

What is the purpose of a market tracking study?

A) to measure some variable of interest, such as market share or unit sales over time B) to determine if consumers switched brands from one time period to the next C) to determine the relationship between several variables D) to search for and interpret existing information relevant to the research problem E) to track causality

Which of the following involves special phone numbers that employees can call to ask questions?

A) Ethics officers B) Ethics hotlines C) Ethics audits D) Ethics committees