What is the purpose of a market tracking study?
A) to measure some variable of interest, such as market share or unit sales over time
B) to determine if consumers switched brands from one time period to the next
C) to determine the relationship between several variables
D) to search for and interpret existing information relevant to the research problem
E) to track causality
Answer: A) to measure some variable of interest, such as market share or unit sales over time
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