Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost and labor requirements

When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________

A) trade discounts B) quantity discounts C) functional discounts D) seasonal discounts E) trade-in allowances

A(n) ________ is a coordinated, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in various media over a period of time

A) sales promotion B) advertising campaign C) mass marketing plan D) media schedule E) integrated marketing communication campaign