A(n) ________ is a coordinated, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in various media over a period of time
A) sales promotion
B) advertising campaign
C) mass marketing plan
D) media schedule
E) integrated marketing communication campaign
B
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Liquiction Pool and Patio Inc. is a company known for its quality pool installations, excellent customer service, and reasonable prices
Given the demand, Liquiction could price its products higher, but it prefers to price its products such that it will earn a reasonable level of profits. Liquiction seems to base its pricing policy on: a. profit maximization. b. earning satisfactory profits. c. creating retained earnings. d. maintaining a status quo pricing.
Which of the following is not a desirable characteristic in a neighborhood?
A. High level of owner-occupancy B. High level of vacancies C. High level of Conformity D. Gently rolling topography