________ is the early return of an expatriate manager to the home country because of an inability to perform in the overseas assignment

The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likelylead to a(n) ________ channel conflict.

A) horizontal B) Independent C) conventional D) coercive E) vertical

A low price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap

A) low-price B) relative-market-share C) shallow-pockets D) target-market-share E) fragile-market-share