One important step in persuading receptive audiences is to make it easy for them to take action

Radio and the recording industry have a symbiotic relationship that

A) cuts into the profits of both as they share audiences and revenue. B) is based on the recording industry's need for to promote and sell its products. C) offers the greatest benefit to radio stations by increasing their appeal to advertisers. D) used to be based on the now-illegal practice of payola.

Kenneth Pike (1967) identified two approaches that may be employed when investigating culture. Which of the following best describes the etic approach?

A. Each culture can only be examined through immersion. B. Culture may be examined by applying predetermined categories. C. Culture is learned through socialization. D. Each culture is unique.