Between any two locations, a less-than-truckload shipment probably experiences fewer stops and handling than a direct truck shipment

Which of the following is a characteristic of the motivation process stressed by the Porter-Lawler theory?

a. An individual's satisfaction is not influenced by the perceived fairness of a given reward. b. An individual's effectiveness is determined by his or her perception of how others see him or her. c. An individual's behavior is determined by the motivation to fulfill his or her personal needs. d. An individual's effectiveness is determined by his or her ability to perform a task.

In copytesting, advertising agencies often ask respondents open-ended questions and these verbatim comments are valuable to agencies designing ads because it tells them what respondents are thinking

Indicate whether the statement is true or false