What are the two roles of supplementary services?

In case of ____, the action might have been or might be taken even in the absence of the gift.

A. rigging B. bribery C. illegal gratuity D. lobbying

In advertising, what is the goal?

a. to sell the product's characteristics, not its appeals b. to sell the product's competitive edge, not its virtues c. to sell the product's differential advantage, not its properties d. to sell the product's benefits, not its attributes