A press conference is a tool primarily to communicate with which of the following?
A. internal publics
B. external publics
C. the media
D. none of these
C. the media
Communication & Mass Media
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According to the text, what is the most important skill in business according to numerous industry surveys?
a. computer applications b. actuarial expertise c. interpersonal, group and presentation communication skills d. who you know, not what you know
Communication & Mass Media
What selective influence processes do listeners use to resist persuasion?
What will be an ideal response?
Communication & Mass Media