Describe the CabSense application used by the New York City Taxi and Limousine Commission
What will be an ideal response?
Sense Networks has built a mobile application called CabSense that analyzes large amounts of data from the New York City Taxi and Limousine Commission. CabSense helps New Yorkers and visitors in finding the best corners for hailing a taxi based on the person's location, day of the week, and time. CabSense rates the street corners on a 5-point scale by making use of machine-learning algorithms applied to the vast amounts of historical location points obtained from the pickups and drop-offs of all New York City cabs. Although the app does not give the exact location of cabs in real time, its data-crunching predictions enable people to get to a street corner that has the highest probability of finding a cab.
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Marketing plans need to be highly formalized to be successful
Indicate whether the statement is true or false
Which of the following best describes the main benefit of a panel?
A) the ability to select a new random sample at each measurement period B) the ability to observe changes in behavior caused by changes in marketing variables or other factors C) the ability to design a focus group study using the customers in the panel as a sample D) the ability to generate new product ideas by brainstorming