Lifestyle marketing:
A) emphasizes consumers passing along information about a product to other consumers
B) is designed to obtain instant results while using limited resources
C) is the planned insertion of a brand or product into a movie, television show, or some other media
D) involves identifying marketing methods associated with the hobbies and entertainment venues of a target market
D
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Which of the following is a shortcoming of advertising?
A) It does not allow dramatization of the brand or company. B) It only provides one-way communication with customers. C) It can be too customized and only attracts small, niche markets. D) It reaches targeted customers too slowly in most cases. E) It is the most costly promotion tool for companies.
Sweet Action, Inc is making the daily cupcake run across the Oklahoma City metropolitan area. They have seven customers and have identified the driving distance (in miles) between each pairwise combination as shown in the table
One-way streets and various construction projects affect driving distances such that the distance from one to the other may not be same depending on which site is the starting point. Identify the most energy efficient route that begins at Sweet Action headquarters (SA) and visits each customer once before returning to headquarters. From/To SA Bosco's Champion Damron Enumclaw Luther Jones Heidi SA 0 9 97 17 22 34 55 71 Bosco's 14 0 99 29 20 39 84 53 Champion 63 8 0 90 96 89 66 78 Damron 98 90 29 0 46 88 62 13 Enumclaw 27 88 94 81 0 49 53 35 Luther 91 95 62 91 19 0 73 91 Jones 87 2 27 69 11 4 0 25 Heidi 61 31 58 13 15 92 44 0