Procter & Gamble spent $25 million on its "Locks in the Spills" promotion campaign for Bounty paper towels. What role did Procter & Gamble play in the communication process?
a. channeller of the message
b. sender of the message
c. decoder of the message
d. communicator of the message
Ans: b. sender of the message
Business
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The swap spread is quoted as 50 bps. If the five-year US Treasury bond is yielding 2%, the rate paid by the fixed payer in a five-year interest rate swap is closest to:
A. 0.50%. B. 1.50%. C. 2.50%.
Business
Tom likes to drink scotch whiskey. He was familiar with the Johnny Walker brand, which he purchased for around $30. When he found a bottle of Johnny Walker Black Label priced at more than $200, he was positive that it would be a much finer whiskey. For Tom, what indicated quality?
a. selective pricing b. premium pricing c. exclusive pricing d. prestige pricing
Business