Tom likes to drink scotch whiskey. He was familiar with the Johnny Walker brand, which he purchased for around $30. When he found a bottle of Johnny Walker Black Label priced at more than $200, he was positive that it would be a much finer whiskey. For Tom, what indicated quality?
a. selective pricing
b. premium pricing
c. exclusive pricing
d. prestige pricing
Ans: d. prestige pricing
Business
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