Mention the personal factors that can influence the decision of a buyer
What will be an ideal response?
Personal characteristics that influence a buyer's decision include age and stage in the life cycle, occupation and economic circumstances, personality and self-concept, and lifestyle and values. Because many of these have a direct impact on consumer behavior, it is important for marketers to follow them closely.
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Marco's thick accent may be a source of
A) feedback. B) communication channel barrier. C) noise. D) decoding barrier.
MiaPizza is a small family-run pizza parlor that accepts only cash. One of the owner's sons has just graduated from college and is urging his dad to begin accepting credit cards in order to increase sales. The son is one of your good friends
Knowing that you are taking an AIS course, he offers a free pizza dinner in exchange for talking to him about how to implement credit card processing into the business. He wants to know more about the steps (activities) you would advise he take to document the new business process. To prepare for your free pizza dinner, write a short summary of your notes with the steps he should use to document the proposed business process. What will be an ideal response?