Expressing feelings is always advisable

A key to a successful IMC campaign is ________

A) the use of advertising messages B) the use of public relations techniques C) direct mail D) sending one clear message E) free balloons for the kids

Which of the following is an example of categorical brainstorming? 

A. Thinking of all topics you can in a pre-determined amount of time. B. Consulting a list of articles on a topic in Lexis-Nexis. C. Using "events", "people", and "places" to think of topics. D. Borrowing a topic from a friend or classmate.